Launched in 2009 originally as Sassy Moms in the City, recently rebranding to So Chic Life  becoming the premier online guide featuring fashion, beauty, fitness and lifestyle resources that keep modern women coming back for more. SCL readers gain access to the latest trends, tips, giveaways, must-have product reviews, interviews with savvy mompreneurs and invitations to exclusive events. We connect women with resources essential to living a sophisticated, fabulous life.


Our content focus is fashion, beauty, fitness, health, food, travel, kids and families. We specialize in hosting and facilitating sponsored events for sophisticated women and bloggers. To learn more about So Chic Events visit:

Want to work with us?  SoChicMedia (at) gmail (dot) com


  • Facebook Fans (See current HERE):: 30,000+
  • Twitter Followers for @SoChicLife (See current HERE) :: 40,000 +
  • Pinterest  (See current HERE) :: 2,000+
  • Instagram (See current HERE) :: 2,000 +
  • YouTube (See current HERE)  :: 71,000 + views
  • Google+ Followers Community Page
  • Email Subscribers  ::   7,500 +


Readership Gender
75% Female
25% Male
Who They Are and What They Do

  • Reside across the US
  • Affluent households
Readership Age
30% of readers are ages 25-34
39% of readers are ages 35- 54
  • Household decision makers with children average age 10 and younger
  • Socially Connected
  • Savvy and Sophisticated
Readership Income
31%   $50-100k/year
25%   $100k + per year
  • Ability to utilize disposable income on luxury brands, traveling and household products
Readership Education Level
54% College
23% Graduate School
50% Have Children
  • Emphasis on motherhood, babies, kids, family
  • Aspire to a life that accentuates being stylish, sophisticated and in-the-know after baby
*Results from Quantcast Data Research


So Chic Life is supported by and works with esteemed global brands and local businesses who trust our influence and marketing expertise to support their marketing initiatives. Below are just a few companies we have supported over the past six years.

Learn more about becoming a So Chic Life Partner and connect with our network of savvy, influential women contact us HERE.

Brands we've worked with